Site Launch: Little Fishes Swim School
I’m happy to announce the recent site launch for another new business – Little Fishes Swim School. Based in St. Louis, Missouri, Little Fishes Swim School is the brainchild of Ruth Zarren, a very talented and creative businesswoman. The swim school is geared towards children aged 6 months and up, and focuses on eliminating fear of the water and developing swimming skills.
What’s so cool about Little Fishes is that it’s the ONLY indoor salt-water pool in St. Louis. This means children can take classes year-round and, what I think is especially awesome, have POOL PARTIES in the winter months! As a November baby, this is something I would have absolutely loved to do as a child.
I’ve visited the space a few times now and I love how it is specifically geared towards the comfort and accessibility of children – quite different than the intimidating scary shallow end of a gigantic YMCA pool I remember learning to swim in. So if you are in the St. Louis area and have small children or know anybody who does, you should check it out. The web site will have latest info on Free Evaluation days.
The Web Site was a lot of fun to work on. Before starting on the site I worked with Ruth on the logo for the business. She had commissioned local artist Craig Downs to create the initial concept and needed my help with cleaning it up, integrating the business name, and making it ready for use in print and web. I also created the stationery – business card, letterhead, envelope, as well as Pool Party Invitations and Rack Cards.
I absolutely love working with a business to this extent; it gives me the opportunity to plan for consistency in the look of the materials, which I believe gives a professional impression. Here are some photos:
